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Greg Sleter

@gregsleter

I have more than 30 years of experience in communications, which includes leadership in journalism, public relations, and content development.

United States

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What I'm looking for

I'm looking to lead editorial, media, or brand communications work where I can modernize legacy operations, grow digital audiences, develop multimedia products, build strong teams, and create new revenue opportunities.

At Ensemble IQ, I lead editorial strategy for Store Brands, shifting a leading B2B private-label news source from print-first publishing to daily digital news, long-form features, podcasts, webinars, and industry reports.

Previously, I built Catholic Health's unified marketing and PR function for a six-hospital system, centralizing messaging across media relations, social media, and digital newsletters. At ICD Publications, I modernized HomeWorld Business and Gourmet Insider on mobile-friendly WordPress platforms, applied SEO practices that increased web traffic by 35%, and managed a five-person team producing more than 30 print issues annually.

Across more than 25 years in media and communications, I've led newsrooms, grown digital audiences, launched community sites, developed revenue opportunities, and mentored writers and editorial teams.

Experience

Work history, roles, and key accomplishments

Associate Publisher/Executive Editor

Ensemble IQ

Apr 2022 - Sep 2026 (4 years 5 months)

Led editorial strategy for Store Brands, shifting from print to digital-first. Overhauled editorial calendar, launched podcast, expanded webinars, and developed content calendar for Progressive Grocer.

Editorial Strategy Digital Transformation Content Management Podcasting Webinars SEO social media engagement