Greg Sheppard

Delivering high-level creative consultancy for global and African clients including Red Bull, Heineken, BMW, Discovery, L’Oréal, Cipla Med, and Aspen Pharma. Develop strategic, cross-channel campaigns that fuse insight, innovation, and storytelling. Collaborate with agencies to shape brand messaging and creative direction from pitch through to execution.

Devised an industry-disruptive, unique advertising-funded content platform for Africa, marking the first-ever free access Video-On-Demand portal on the continent. Specialised in User Generated Content (UGC), Branded Content, and African content production. Mentored and empowered young video makers and social media influencers while providing a platform for content monetisation.

Pioneered innovative live events and activations for both local and international brands as a creative partner in a successful events business. Directed complex events and marketing campaigns from initial briefing to successful execution, achieving outstanding client satisfaction and consistently exceeding expectations. Inspired and led a dedicated team to develop and manage groundbreaking events

Provided freelance heavyweight creative services to numerous Advertising Agencies and Events Companies. Collaborated effectively with team members to develop and execute creative concepts. Independently managed entire campaigns when required.

Co-led a high-performing studio team of 8 as Joint Creative Director, driving campaign success and fostering strong client relationships through effective management and strategic guidance. Spearheaded the development of innovative brand identities through collaborative efforts with cross-functional teams. Resulted in compelling visual narratives that elevated brand presence.

Spearheaded the creative vision for all agency output as Joint Creative Director, leading and mentoring a dynamic team of 16 creative professionals. Orchestrated seamless client collaborations, fostering strong relationships. Ensured the flawless execution of high-impact marketing campaigns from concept to completion.

Led and delivered high-impact art direction for over 50 campaigns in partnership with top advertising agencies Ogilvy, BBDO, and TBWA. Drove industry recognition and consistently exceeding client expectations. Achieved an average campaign reach increase of 30%.

Executed complete TTL (Through-the-Line) campaigns. Responsible for training up Studio Assistants. Managed comprehensive advertising projects from concept to completion.

Executed comprehensive TTL (Through-the-Line) campaigns. Managed studio assistance for various projects. Contributed to successful advertising initiatives.

Contributed to full TTL (Through-the-Line) campaigns. Provided supporting roles to various senior Art Directors. Assisted in the execution of advertising projects.

Executed and assisted with tasks on behalf of Art Director & Copywriter teams. Provided essential support for creative projects. Contributed to the smooth operation of the studio.