Open to opportunities

Grant Strac

@grantstrac

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Digital media strategist specializing in video, social media, analytics, campaigns, and AI-assisted content workflows.

United States

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What I'm looking for

I’m looking to drive measurable brand growth with data-driven digital media strategy, video production, and analytics. I want to combine creative storytelling with CRM/retargeting and AI-optimized workflows to improve engagement and sales.

Digital media strategist, video editor, and content creator with 15+ years of experience across automotive marketing, social media, analytics, and full-cycle video production. I’ve led cross-channel campaigns, produced video and motion graphics, managed website and inventory content, tracked campaign performance, and used AI-assisted workflows to improve speed and consistency.

My background combines creative production with practical marketing execution, including Google Analytics, CRM workflows, paid and organic social content, SEO, WordPress, Canva, Adobe Creative Suite, Final Cut Pro, and Toyota brand compliance. I’m strongest in roles where content, data, and strategy overlap.

Experience

Work history, roles, and key accomplishments

Senior Digital Media Strategist

Richardson Enterprises Inc.

Oct 2018 - Nov 2025 (7 years 1 month)

• Directed digital campaigns for 3 enterprise automotive brands (Toyota, Lexus), driving 30k–60k weekly engagements.
• Lifted YoY lead conversions 30% via CRM segmentation.
• Slashed post-production turnaround 40% by integrating AI tools into video workflows.
• Optimized multi-rooftop inventory merchandising and CRM data hygiene to increase aggregate close rates.

CRM Systems Digital Marketing Strategy Video Production Video Editing AI Workflow Configuration Motion Graphics Analytical Skills Performance Optimization

Owner, Editor & Producer

Rude Muffin Productions

Jan 2009 - Sep 2018 (9 years 8 months)

Founded & directed a full-service video production and digital marketing agency.
Managed full-cycle creative production, delivering commercials, motion graphics, and web content.
Executed targeted local TV media buys aligned with client budgets.
Scaled client visibility by expanding core video services into comprehensive website development & cross-channel social strategies.

Video Production Video Editing Digital Marketing Media Buying Motion Graphics Content Strategy Website Development Website Design

Video Producer Editor Videographer

Various Agencies & Studios

Jan 2006 - Sep 2015 (9 years 8 months)

• Directed multi-camera production and post-production for national direct-response campaigns (Dyson, SuperBeets) and e-commerce brands.
• Managed full-scale studio operations and broadcast-ready asset delivery.
• Modernized legacy client offerings by integrating 3D animation, motion graphics, and digital-first cross-channel social strategies.