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Grace Coelho

@gracecoelho

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Senior UX Researcher with a Ph.D. in Human-Centered Design.

Portugal

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What I'm looking for

I seek a collaborative environment where I can leverage my UX research expertise to drive impactful product decisions and enhance user experiences.

I am a Senior UX Researcher with a Ph.D. in Human-Centered Design and over 5 years of experience. My expertise spans UX research, market research, and product optimization across sectors like Edutech, E-Commerce, and digital apps. I specialize in using both qualitative and quantitative research methods—such as surveys, user interviews, usability tests, and market analysis—to deliver actionable insights.

As the Founder and Senior UX Researcher at Coelho Strategy, I lead research and strategy efforts while overseeing projects, people, and timelines. My key responsibilities include directing the full lifecycle of UX research projects, integrating qualitative and quantitative methods to drive product improvements across various industries, including e-commerce. I actively integrate research findings into the product development process, working closely with teams to deliver data-driven solutions that align with business goals.

With over 8 years of experience working with tech startups and Agile methodologies, I am equipped to help companies create data-driven solutions that align user needs with business goals. I am available to start a new project and can share detailed research cases upon request.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Researcher

Current

Coelho Strategy

Oct 2023 - Present (1 year 8 months)

As the Founder and Senior UX Researcher at Coelho Strategy, I lead research and strategy efforts while overseeing projects and teams. My work integrates qualitative and quantitative methods to drive product improvements across various industries, particularly in e-commerce.

UX Research Agile Project Management User Testing Market Research Team Management Survey Design Data Analysis User Centered Design

Senior UX Researcher

ELSA Speak

Jan 2022 - Sep 2023 (1 year 8 months)

At ELSA Speak, I designed and executed over 50 global user research sessions, providing critical insights that improved KPIs across multiple product teams. I also led survey design in multiple languages to ensure comprehensive research.

User Research Survey Design Usability Testing Data Analysis Cross Functional Collaboration KPI’S Qualitative Research Quantitative Research User Experience Design

UX Researcher

Vodafone

Jan 2022 - Feb 2022 (1 month)

Conducted market research and competitive analysis for Vodafone's B2B digital platform, leading generative research sessions and usability testing to inform the redesign of their digital portal.

Market Research Usability Testing User Centered Design Competitive Analysis Qualitative Research Quantitative Research B2B

M-

Researcher

M-ITI

Jan 2018 - Feb 2020 (2 years 1 month)

Led over 150 generative and 50 evaluative research sessions in the sharing economy sector, employing various methods to uncover user needs and market trends, and published findings in leading conferences.

Evaluative Research Market Trends Publishing Qualitative Research Quantitative Research Sharing Economy Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

Nova School of Science and Technology

Ph.D., Human-Centered Design

2016 - 2020

Focused on Human-Centered Design and Market Analysis for the Sharing Economy, I completed my Ph.D. in Digital Media, gaining expertise in UX research and product optimization across various sectors.

UÉ

University of Évora

Master's, Entrepreneurship and Innovation

2010 - 2012

Completed a Master's in Entrepreneurship and Innovation, focusing on developing strategic insights for startups and enhancing user experience through research.

Unicentro Public University

Bachelor's, Social Communication

2005 - 2008

Earned a Bachelor's degree in Social Communication with a focus on Advertisement, which laid the foundation for my career in UX research and strategy.