Grace Coelho - Senior UX Researcher - Coelho Strategy | Himalayas
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Grace Coelho

@gracecoelho

Senior UX Researcher with a Ph.D. in Human-Centered Design.

Portugal

What I'm looking for

I seek a collaborative environment where I can leverage my UX research expertise to drive impactful product decisions and enhance user experiences.

I am a Senior UX Researcher with a Ph.D. in Human-Centered Design and over 5 years of experience. My expertise spans UX research, market research, and product optimization across sectors like Edutech, E-Commerce, and digital apps. I specialize in using both qualitative and quantitative research methods—such as surveys, user interviews, usability tests, and market analysis—to deliver actionable insights.

As the Founder and Senior UX Researcher at Coelho Strategy, I lead research and strategy efforts while overseeing projects, people, and timelines. My key responsibilities include directing the full lifecycle of UX research projects, integrating qualitative and quantitative methods to drive product improvements across various industries, including e-commerce. I actively integrate research findings into the product development process, working closely with teams to deliver data-driven solutions that align with business goals.

With over 8 years of experience working with tech startups and Agile methodologies, I am equipped to help companies create data-driven solutions that align user needs with business goals. I am available to start a new project and can share detailed research cases upon request.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Nova School of Science and Technology logoNT

Nova School of Science and Technology

Ph.D., Human-Centered Design

2016 - 2020

Focused on Human-Centered Design and Market Analysis for the Sharing Economy, I completed my Ph.D. in Digital Media, gaining expertise in UX research and product optimization across various sectors.

University of Évora logo

University of Évora

Master's, Entrepreneurship and Innovation

2010 - 2012

Completed a Master's in Entrepreneurship and Innovation, focusing on developing strategic insights for startups and enhancing user experience through research.

UU

Unicentro Public University

Bachelor's, Social Communication

2005 - 2008

Earned a Bachelor's degree in Social Communication with a focus on Advertisement, which laid the foundation for my career in UX research and strategy.

Tech stack

Software and tools used professionally

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