Grace Coelho
@gracecoelho
Senior UX Researcher with a Ph.D. in Human-Centered Design.
What I'm looking for
I am a Senior UX Researcher with a Ph.D. in Human-Centered Design and over 5 years of experience. My expertise spans UX research, market research, and product optimization across sectors like Edutech, E-Commerce, and digital apps. I specialize in using both qualitative and quantitative research methods—such as surveys, user interviews, usability tests, and market analysis—to deliver actionable insights.
As the Founder and Senior UX Researcher at Coelho Strategy, I lead research and strategy efforts while overseeing projects, people, and timelines. My key responsibilities include directing the full lifecycle of UX research projects, integrating qualitative and quantitative methods to drive product improvements across various industries, including e-commerce. I actively integrate research findings into the product development process, working closely with teams to deliver data-driven solutions that align with business goals.
With over 8 years of experience working with tech startups and Agile methodologies, I am equipped to help companies create data-driven solutions that align user needs with business goals. I am available to start a new project and can share detailed research cases upon request.
Experience
Work history, roles, and key accomplishments
Senior UX Researcher
Coelho Strategy
Oct 2023 - Present (1 year 8 months)
As the Founder and Senior UX Researcher at Coelho Strategy, I lead research and strategy efforts while overseeing projects and teams. My work integrates qualitative and quantitative methods to drive product improvements across various industries, particularly in e-commerce.
Senior UX Researcher
ELSA Speak
Jan 2022 - Sep 2023 (1 year 8 months)
At ELSA Speak, I designed and executed over 50 global user research sessions, providing critical insights that improved KPIs across multiple product teams. I also led survey design in multiple languages to ensure comprehensive research.
UX Researcher
Vodafone
Jan 2022 - Feb 2022 (1 month)
Conducted market research and competitive analysis for Vodafone's B2B digital platform, leading generative research sessions and usability testing to inform the redesign of their digital portal.
Researcher
M-ITI
Jan 2018 - Feb 2020 (2 years 1 month)
Led over 150 generative and 50 evaluative research sessions in the sharing economy sector, employing various methods to uncover user needs and market trends, and published findings in leading conferences.
Education
Degrees, certifications, and relevant coursework
Nova School of Science and Technology
Ph.D., Human-Centered Design
2016 - 2020
Focused on Human-Centered Design and Market Analysis for the Sharing Economy, I completed my Ph.D. in Digital Media, gaining expertise in UX research and product optimization across various sectors.
University of Évora
Master's, Entrepreneurship and Innovation
2010 - 2012
Completed a Master's in Entrepreneurship and Innovation, focusing on developing strategic insights for startups and enhancing user experience through research.
Unicentro Public University
Bachelor's, Social Communication
2005 - 2008
Earned a Bachelor's degree in Social Communication with a focus on Advertisement, which laid the foundation for my career in UX research and strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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