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Giacomo Dalia

@giacomodalia

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Product Designer at Warda shaping B2B SaaS workflows and design systems that reduce friction and support requests.

Italy

Message

At Warda, I design and evolve core areas of a B2B SaaS DAM/PIM platform. By simplifying media approval flows and clarifying user journeys, I improved workflow efficiency by about 30%.

I also introduced self-service configuration and contextual in-app guidance, reducing support requests by 66%. I contributed to a modular design system and component library that reduced iteration time by 25%.

At Segno, I redesigned information architecture and navigation for an AI-powered knowledge platform, and created prototypes to validate flows with Product and Engineering in a remote setup.

My background in Applied Cognitive Psychology informs how I approach complex workflows and user research. Alongside product work, I founded BUX – UX Design Book Club and facilitate workshops and design critiques.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Consultant

Current

Segno

Aug 2025 - Present (1 year 2 months)

Redesigned information architecture and navigation patterns, reducing cognitive load in a complex AI-powered knowledge product. Produced wireframes and high-fidelity prototypes to validate flows asynchronously with PM and Engineering in a fully remote setup.

Information Architecture Wireframing Prototyping Figma FigJam Miro Notion Jira AI Tools

Current

UX/UI & Content Design Consultant

Current

Associazione LaForma

Feb 2024 - Present (2 years 8 months)

Improved lead generation +28% through more effective user flows and messaging. Increased social engagement +173% by introducing consistent visual patterns and clearer communication.

User Flows Messaging Visual Design Content Design Figma FigJam Miro Notion Jira Analytics

Current

Product Designer

Current

Warda

Nov 2021 - Present (4 years 11 months)

Designed and evolved core product areas, improving workflow efficiency ~30% by simplifying media approval flows and clarifying user journeys. Reduced support requests 66% through self-service configuration and contextual in-app guidance.

User Research Information Architecture Interaction Design Design Systems Prototyping Figma FigJam Miro Notion Jira Analytics AI Tools

UX/UI Consultant

Bikeen

Sep 2023 - Dec 2023 (3 months)

Increased conversion +6.5% and registrations +12% by improving B2B onboarding and sign-up flows. Reduced support requests 20% with guided onboarding and self-explanatory interfaces.

Onboarding Conversion Rate Optimization User Flows Wireframing Prototyping Figma FigJam Miro Notion Jira Analytics

Education

Degrees, certifications, and relevant coursework

University of Padua

Master of Science, Applied Cognitive Psychology

2016 - 2020

Activities and societies: Academic projects: Safher, safety app (user flows and prototypes validated with early users) • C_Lab, university innovation program (UX strategy for cross-functional projects with corporate partners).

M.Sc. in Applied Cognitive Psychology from the University of Padua from 2016 to 2020.