Open to opportunities

Brenda Cadena

@brendacadena

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Product Designer | Fintech & Climate-Tech SaaS | Scalable UX, Design Systems, Data-Informed Design

Italy

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What I'm looking for

Fully remote, open to freelance and full-time roles.

I’m drawn to complex SaaS products where good UX is core to delivering value, and teams balance user needs with business goals.

Fintech and Climate tech are my strongest domains, but I'm curious about new industries and the challenges they bring.

I'm a Senior Product Designer specializing in complex B2B and B2C SaaS products, mostly in Fintech and Climate tech. I focus on end-to-end product design, design systems, and data-informed UX, often in regulated environments where transparency, clarity and trust are crucial.

Most recently at Green Future Project, I led design across their ESG SaaS products from the ground up, shaping requirements, user flows, and scalable UX solutions as the sole designer. I built a design system that reduced design and development effort by up to 75%, ran heatmap analysis and CTA experiments that lifted website contact conversion by 28.6%, and brought AI-assisted workflows into our research and ideation process to move faster without compromising quality.

Before that, at Creative Bulls, I introduced heuristic evaluations as a formal consulting service. I also led the UX/UI redesign of a wealth management platform, handling everything from research and concept generation to prototyping and validation, while mentoring 2 junior designers along the way.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Green Future Project

Apr 2023 - Dec 2025 (2 years 8 months)

Led end-to-end design of ESG SaaS features, shaping requirements and UX solutions. Built a scalable design system to cut design/dev effort by up to 75% while improving accessibility and consistency, and increased website contact conversion by 28.6% (exceeding a 13% target).

UX UI Design Design Systems Requirements Definition User Flows A B Testing Accessibility Figma

Product Designer & Consultant

Creative Bulls

Jun 2022 - Feb 2023 (8 months)

Introduced heuristic evaluations as a formal UX consulting service, directly improving UX quality across key agency clients. Led end-to-end UX/UI consultancy for a wealth management platform, and mentored junior designers to ensure consistent quality standards across projects.

UX UI Design Prototyping UX Research Usability Testing Quality

UX Interaction Designer & Researcher

PayU Latam

Jan 2018 - Dec 2019 (1 year 11 months)

Designed and validated fintech lending products by translating business and regulatory requirements into user-centered flows. Applied user research, usability testing, and heuristic evaluations to strengthen trust and clarity in payment experiences. Facilitated cross-functional workshops to align UX decisions with risk constraints and business goals.

User Research Usability Testing Payments Experience Workshop Facilitation User Flows

Junior UX/UI Designer

Imaginamos

Jun 2016 - Dec 2016 (6 months)

Contributed to UX research, wireframing, and UI design across multiple client projects. Facilitated idea validation and co-creation workshops with clients and users to sharpen concepts and surface usability insights.

UX Research Wireframing UI Design Idea Validation Co Creation Workshops User Centered Design Prototyping