G I

Delivered regulatory data foundation initiatives across enterprise systems, facilitating workshops to elicit business requirements and defining 12 priority use cases. Conducted system and process analysis across four regulatory planning platforms, delivering a proof-of-concept data model for consolidation.

Managed data analysis, modelling, and reporting solution design for a global BI migration, producing As-Is/To-Be documentation and defining functional and non-functional requirements. Led workshops to resolve post-implementation data quality issues.

Designed and delivered a KPI framework for the 'Register with a GP' digitalisation programme, improving product performance and user experience across a 50-practice pilot. Established best-practice reporting standards, bridging Data Engineering and UX Design teams.

Mapped processes and financial data for a social housing client following a merger system integration, delivering data profiling and documenting data quality issues. Redesigned rent calculation logic and migrated Excel-based reporting to automated Power BI dashboards.

Implemented operational reporting and a data quality framework for OptimisePrime, the world's largest commercial electric vehicle programme. Enabled early detection and resolution of operational data issues, improving reliability of data science models.

Architected the target data model for a content management system migration programme, translating cross-departmental requirements into platform design. Automated data ingestion file production and coordinated UAT activities.

Supported delivery of a company-wide data migration and systems integration programme (SAP Customer Data Cloud), enabling a unified Single Customer View for approximately 2.5 million customers. Conducted systems analysis and produced detailed API-based data mappings.

Delivered insight and performance reporting for EE Base Analytics stakeholders to optimise campaign targeting and effectiveness. Mentored and developed four junior analysts across SQL, Qlik Sense, and Excel.

As Qlik Sense SME, developed and maintained 10+ BI applications used by 300+ stakeholders nationally. Delivered high-profile BI solutions supporting OFCOM SLA compliance and implemented BI data governance standards.

Generated CRM insight and refined targeting on marketing campaigns for clients including Marks & Spencer and Holland & Barrett. Identified data quality issues that had overstated client project ROI by £200k and migrated Excel-based reporting to visual analytics.

Generated campaign performance insight covering all CRM activities across a customer base of 4.6 million globally. Managed GDPR customer data migration and laid foundations of data governance by creating a data dictionary and data mapping.

Generated campaign performance insight using target and control groups. Designed a solution for a mass data cleanse by integrating Companies House in Salesforce, winning an internal Dragon's Den competition and expected to save 3 FTEs work and around £100k per year.

Provided customer care support, handling inquiries and resolving issues to ensure customer satisfaction.

Pursued a Master of Business Administration with a focus on Entrepreneurship.

Earned a Bachelor's degree in Business Administration.