At Now Scale, I advise founders and leadership teams on product health, market positioning, scalability, and growth across government-backed innovation programs. I turn research, analytics, competitive intelligence, and stakeholder input into practical product and business strategies.
At Toptal, I advise product leaders on strategy, UX, growth, and market positioning. I connect research and product-market fit assessments to roadmaps and execution plans for digital products and platforms.
I founded Shot Design Bureau to help organizations turn complex business and customer challenges into viable digital products and scalable growth opportunities. Through the practice, I guide work from discovery to delivery, combining customer research, market intelligence, and product strategy.
My recent product work includes taking PatternIQ from raw concept to a shippable B2B martech SaaS, defining its product architecture, behavioral logic, and core workflows. I’ve also advised as Chief Product Officer at MEDIVAI™ and served as Lead UX | Product Expert at Databricks, where I re-architected a data-heavy enterprise platform around user jobs.

