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Gertruda Fon NarccoGN
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Gertruda Fon Narcco

@gertrudafonnarcco

Product strategist at Now Scale and Toptal, turning complex products into clear strategies and actionable UX.

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At Now Scale, I advise founders and leadership teams on product health, market positioning, scalability, and growth across government-backed innovation programs. I turn research, analytics, competitive intelligence, and stakeholder input into practical product and business strategies.

At Toptal, I advise product leaders on strategy, UX, growth, and market positioning. I connect research and product-market fit assessments to roadmaps and execution plans for digital products and platforms.

I founded Shot Design Bureau to help organizations turn complex business and customer challenges into viable digital products and scalable growth opportunities. Through the practice, I guide work from discovery to delivery, combining customer research, market intelligence, and product strategy.

My recent product work includes taking PatternIQ from raw concept to a shippable B2B martech SaaS, defining its product architecture, behavioral logic, and core workflows. I’ve also advised as Chief Product Officer at MEDIVAI™ and served as Lead UX | Product Expert at Databricks, where I re-architected a data-heavy enterprise platform around user jobs.

Experience

Work history, roles, and key accomplishments

MEDIVAI™ logoME
Current

Chief Product Officer

Jan 2025 - Present (1 year 9 months)

Worked as Chief Product Officer at MEDIVAI™.

Ministry of Communications and Information Technology logoMT
Current

Product Expert & Mentor | Now Scale

Nov 2024 - Present (1 year 11 months)

Advised founders and leadership teams on product health, market positioning, scalability, and growth strategy across government-backed innovation programs.
Conducted executive-level product audits across core experience, value proposition, business logic, workflows, automation, and operational maturity to expose high-impact gaps and growth opportunities.
Translated research, analytics, competitive

Toptal logoTO
Current

Principal Product & UX Expert | Strategist

Nov 2021 - Present (4 years 11 months)

Advise founders, executives, and product leaders on product strategy, UX, growth, and market positioning, translating complex business challenges into focused strategies and execution plans.
Lead strategic product engagements across enterprise and high-growth environments, improving product-market fit, customer experience, and business performance across digital products and platforms.
Shape produ

Shot Design Bureau logoSB
Current

Founder

Aug 2017 - Present (9 years 2 months)

Founded and developed an independent product strategy and design practice focused on helping organizations turn complex business and customer challenges into viable digital products, stronger user experiences, and scalable growth opportunities.
Advised founders, executives, investors, and product leaders on product strategy, customer experience, market opportunities, monetization, and digital tran

Shot Design Bureau logoSB
Current

Principal Product Expert | Mentor

Aug 2017 - Present (9 years 2 months)

Provided principal-level product expertise and mentorship across strategic product engagements, advising on research, product-market fit, UX, monetization, growth, product communication, delivery strategy, and organizational product capability.

Databricks logoDA

Lead UX | Product Expert

Jul 2026 - Aug 2026 (1 month)

Re-architected data-heavy enterprise platform around user jobs instead of data types, replacing fragmented structures with clearer model for orientation, action, self-management, discovery, management oversight.
Eliminated structural redundancy, consolidating overlapping functionality into coherent information architecture and unified recommendation model with contextual entry points.
Redesigned s

PatternIQ logoPA

Product Expert | Behavioral & Gamification Expert

Jan 2025 - May 2026 (1 year 4 months)

Took PatternIQ from raw concept to a shippable B2B martech SaaS, defining product architecture, core workflows, behavioral logic, and decision frameworks from zero.
Led activation strategy from Mail Agent connection through prospect discovery and campaign launch, reducing friction across the first value journey and clarifying the path to adoption.
Operationalized psychographic intelligence into li

SPARQ logoSP

Principal Product Strategist | UX Platform Advisor

Nov 2025 - Feb 2026 (3 months)

Built SPARQ’s product experience and identity from the ground up, shaping its strategy, product logic, UX, visual language, brand, and overall ecosystem into a coherent platform.
Worked directly with C-level leadership, including the CEO and CTO, advising on product direction, platform capabilities, UX strategy, priorities, and the evolution of the World Engine.
Bridged executive leadership an

UniSova logoUN

Product Expert

Feb 2025 - Jun 2025 (4 months)

Directed product strategy across solo renting, group leasing, short stays, and peer-to-peer subleasing, aligning user simplicity with scalable business architecture.
Architected a map-first housing discovery experience unifying five housing categories through a lean filter system and mobile-first interaction model.
Introduced a slash-command interaction model covering core platform actions, defini

ICAREUM Inc. logoII

Principal Product Expert | Product Strategist | Brand Strategist

Aug 2023 - Aug 2024 (1 year)

Owned product and brand direction from concept to investor readiness, setting the strategic foundation across positioning, experience architecture, visual identity, and market narrative.
Diagnosed product, UX, and market gaps through a comprehensive audit, converting findings into prioritized decisions that strengthened usability, differentiation, and commercial readiness.
Defined audience strateg

HL

Principal Product Designer

Hihve LLC

Aug 2023 - Aug 2024 (1 year)

Owned the product audit and strategic reset, identifying structural UX, business logic, and positioning gaps and translating them into a prioritized roadmap for engagement, retention, and growth.
Re-architected core product logic, removing outdated patterns and inconsistencies and aligning the experience with emerging user behaviors and the requirements of a decentralized marketplace.
Led product

PL

Principal Product | UX Designer

Peake Digital LLC

Aug 2023 - Aug 2023 (0 months)

Led strategic product and visual direction for Sleep Optimizers, translating the brand promise of calm, relaxation, and trust into a distinctive digital experience designed for a premium health and wellness audience.
Created a refined visual identity for the landing experience, combining minimalism, contemporary aesthetics, strong typography, and deliberate whitespace to create an immediate sense

Sourcery logoSO

Principal Product Designer | Researcher

Aug 2023 - Aug 2023 (0 months)

Led a comprehensive market and competitor intelligence program, combining SWOT, positioning, and product analysis to identify strategic gaps, differentiation opportunities, and risks affecting Sourcery.AI’s market position.
Translated research into a high-impact website strategy, reshaping visual hierarchy, messaging, and product storytelling to strengthen brand authority, product visibility, and

PL

User Experience Designer

Peake Digital LLC

Aug 2023 - Aug 2023 (0 months)

Led strategic product and visual direction for Sleep Optimizers, translating the brand promise of calm, relaxation, and trust into a distinctive digital experience designed for a premium health and wellness audience.

Tribe AI logoTA

Senior Product Designer | Researcher (via Working Group collaboration)

Aug 2022 - Aug 2023 (1 year)

Drove measurable KPI improvement by turning market, behavioral, and product findings into strategic recommendations that strengthened conversion, brand visibility, and commercial performance.
Led deep AI/ML product research across KPIs, market dynamics, competitive positioning, threats, and missed opportunities, converting complex findings into actionable product decisions.
Identified a strategic

Block Born logoBB

Senior Product | UI/UX Designer

Aug 2022 - Aug 2023 (1 year)

Led the product through launch, resolving critical UX and product strategy issues within scope and timeline, contributing directly to the client securing capital for the second development stage.
Defined the audience through research-driven personas, translating player and developer motivations into product decisions, engagement mechanics, and experience priorities.
Established the product’s UX an

QST logoQS

Product & UX Mentor

Aug 2021 - Aug 2023 (2 years)

Pro bono consultancy.

Atlassian logoAT

Senior Product Designer | Researcher

Aug 2022 - Aug 2022 (0 months)

Drove UX improvements that contributed to the client securing funding in a critical tender round, strengthening product clarity, usability, and competitive readiness.
Translated an initial product concept into a complete interaction model, defining the core user flow, information hierarchy, and functional logic required to make the product viable and intuitive.
Extended Atlassian’s established des

DL

Director Product Strategy

DevSwat LLC

Aug 2020 - Aug 2021 (1 year)

Co-founded and shaped the company’s product and technology direction, translating market opportunities into commercially viable digital products for the GCC region.
Owned product, brand, and go-to-market strategy, establishing a clear market position and building a distinctive identity aligned with customer expectations and business ambition.
Directed growth strategy across product, marketing, and

sapera_studios logoSA

Senior Product | UX Designer

Jan 2021 - Jan 2021 (0 months)

Worked as Senior Product | UX Designer at sapera_studios.

Ukiepro logoUK

Art Director | Lead UX/UI Designer

Nov 2015 - Sep 2019 (3 years 10 months)

Led UX/UI direction for enterprise products, CRM platforms, mobile applications, and web solutions, owning design quality and product experience across complex, multi-stakeholder engagements.
Led enterprise product initiatives involving partners including Krossover, ESPN, and HoopHeads, aligning product direction, design execution, stakeholder requirements, and delivery across organizational bound

Bambuk Design Studio logoBS

Art Director | Lead UX/UI Designer

Jul 2013 - Aug 2014 (1 year 1 month)

Advanced to Art Director and Design Department Lead within six months, taking ownership of creative direction, team performance, quality standards, and client delivery.
Built and directed a multidisciplinary design team, combining research, UX strategy, visual design, prototyping, and production into a unified delivery model.
Led client and stakeholder discovery, translating business objectives, a

Education

Degrees, certifications, and relevant coursework

HS

Harvard Business School

Certificate, Entrepreneurship/Entrepreneurial Studies

2023 - 2023

LU

Lviv Polytechnic National University

Master of Graphic Design & Arts (M.A.), Design and Visual Communications, Branding & Identity Specialty

2010 - 2012

LU

Lviv Polytechnic National University

Bachelor of Graphic Design & Arts (B.A.), Design and Visual Communications, General

2007 - 2010

Tech stack

Software and tools used professionally

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