At Tailwind EMEA, I manage advertising campaigns for clients across the Middle East and globally, from setup and launch through optimization and measurement.
I work across Google, Facebook, Instagram, Snapchat, TikTok, X, and LinkedIn, and use Adhese, CitrusAd, and Google Ad Manager 360 for retail media advertising.
I analyze campaign performance and prepare regular and ad-hoc reports to identify trends and optimization opportunities. I also design and distribute newsletters through Salesforce and use automation to improve operational efficiency.
As a freelance Digital Marketer, I plan and run SEO, SEM, social media, display, and email campaigns. I also create and manage websites on WordPress and Shopify, drawing on my education in economics, applied economics, and data analysis.
