At Hindustan Times Digital, I architected a real-time user targeting platform with Kafka and HBase that enabled dynamic content personalization for over 60% of user targeting traffic.
I modernized the event ingestion pipeline by removing a legacy dependency, eliminating event loss and recovering over 500K page views per day. I also designed a Scala-based Anonymous ID service supporting over 20M daily users.
I built a scalable Rewards (Coins & Voucher) platform using Kafka, Redis, and HBase. It increased engagement from 2.0 to 2.5 page views per user across nearly 1M daily users.
I developed the end-to-end AdSpy ePaper analytics platform, deploying containerized services on AWS Fargate and reducing manual reporting effort by 70% for over 500 sales users. I also won the HT Digital Hackathon 2026 and received three Insta Awards at HT Digital.
