Garri Avetisyan

Led end-to-end UX strategy by aligning user requirements with business goals, translating complex concepts into high-fidelity interactive prototypes and visual assets for pre-engineering validation. Partnered with engineering and product leads to streamline handoff and refined the product roadmap using user interviews, competitive analysis, and testing.

Delivered UX strategy and design work across an AI-powered news platform, a Web3 lottery/NFT marketplace, and a sports-venue booking mobile/Telegram mini app. Designed landing pages, gamified experiences, and booking flows, and visualized AI logic to support user trust.

Developed user-focused design solutions that balanced functionality, usability, and visual appeal with business goals. Built and tested wireframes, prototypes, and mockups, and used usability testing, user feedback, and market research to iterate designs based on analytics and performance data.

Shaped mobile app and landing page UX/UI by designing intuitive interfaces that improved user journeys and interactions for features like emergency support and real-time updates. Conducted user research and usability testing to refine designs, and collaborated with developers to ensure consistent implementation across digital platforms.

Gathered and evaluated user requirements with product managers and engineers, and translated them into storyboards, process flows, and sitemaps. Created UI mockups and prototypes, identified UX issues (including responsiveness), and presented rough drafts to stakeholders while adhering to style standards for typography, colors, and images.

Created design concepts and sample layouts using layout principles and aesthetic design decisions, including selecting type styles, sizes, and illustrative arrangements. Collaborated with clients to determine layout design and produced high-quality graphic materials using the Adobe Creative Suite.