Looking for a job

Gaby Flores

@gabyflores

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I redesign editorial and SaaS experiences, design systems, and motion graphics for audiences reaching millions.

Mexico

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What I'm looking for

I'm looking to design UX/UI, editorial, B2B SaaS, and media experiences while using design systems, user research, motion design, and AI-assisted workflows.

I've redesigned Tresite's brand identity and led UX/UI for SACS Pro, a multi-tenant CMS used by 490+ editorial users across 25 news organizations and reaching 11M+ monthly readers.

I build practical design systems and editorial experiences, including a 38-component web and mobile system across Mexico and the Caribbean, plus homepage architecture for El Mañana de Reynosa. My work also includes newsletters, banners, fundraising mailers, and video editing for organizations including George Mason University and the Dominican Friars of New York.

Earlier, I created on-air graphics and reusable motion templates for NET TV in New York, co-designed Banorte's mobile banking UX, and designed editorial UI for major Puerto Rican news brands. I bring AI-assisted workflows with Claude, Figma MCP, Adobe Creative Cloud, Firefly, and Envato into design and motion production.

Experience

Work history, roles, and key accomplishments

Current

Lead Designer Consultant. Independent Contractor

Current

Consultant

Aug 2019 - Present (7 years 1 month)

• Redesigned Tresite’s brand identity.
• Led UX/UI design for SACS Pro, a multi-tenant CMS used by 490+ editorial users across 25 news organizations, reaching 11M+ monthly readers; identified a key mobile-workflow finding through field interviews with reporters.
• Designed and documented a 38-component design system spanning web and mobile across Mexico and the Caribbean.
• Redesigned homepage a

Motion Graphics Designer & Video/Audio Editor

NET TV in NYC

Jan 2014 - Jul 2018 (4 years 6 months)

• Designed on-air graphics and title sequences for NET TV, reaching 2.8M+ households across the NY market and online.
• Built reusable motion templates for recurring segments, cutting per-episode production time in a daily-deadline environment.

Online Marketing Designer

GameChanger Media, Inc.

Nov 2012 - Nov 2013 (1 year)

Redesigned mobile-first email templates for GameChanger's player and coach audience, improving engagement.
Led usability testing on new app features, shipping findings directly into production.

Senior Web Designer

DaniloBlack

Jul 2005 - Jul 2011 (6 years)

Co-designed Mexico's first mobile banking UX for Banorte.com — AMIPCI Best Mobile Solution Award, 2010.

Designed editorial UI for El Nuevo Día and Primera Hora (Puerto Rico), reaching combined audiences in the millions.

Contributed to the nationwide Banorte ATM interface redesign.

Mentored a team of 3 design interns, leading design critiques on client projects.

Invited Professor

Cedim Mexico

Jan 2010 - Dec 2010 (11 months)

• Designed and taught a weekly Web Design and Editorial Design curriculum bridging editorial and media design with professional practice.

Education

Degrees, certifications, and relevant coursework

School of Visual Arts

Continued Education, Illustration

2015 - 2015

University of the Arts London

Experience Design

2011 - 2011

Topics covered: Human Behavior Research; Interactive Communication Systems; and Narrative Space Design.

University of the Arts London

Children's Book Illustration

2008 - 2008

Quick creative projects involving storytelling, understanding the relationship between image and text, exploring illustration techniques, book formats and composition.

Universidad de Monterrey

BA, Graphic Design

2000 - 2005

Courses included: Art History; Brand Identity Design; Typography; Editorial Design; Illustration; Interactive Design; Psicology; Sociology; and Ethics.