At Fetchly Labs, I authored global Brand Guidelines that defined the company’s market positioning with an action-oriented tone of voice and messaging framework.
I redesigned complex task management and order systems across desktop, mobile, and iPad, and managed Figma component libraries to support high-fidelity implementation and engineering handoff. In previous experience as a Senior Content Strategist & Designer, I developed content ecosystems for digital products and used SEO, SWOT analysis, and business canvas to guide decisions in EdTech and Social Impact.
