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Francis CabreraFC
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Francis Cabrera

@franciscabrera

Multimedia designer at Native Touch who created motion ads for Coca-Cola and McDonald's across CTV and mobile.

Philippines
Message

At Native Touch, I produced rich-media and motion advertising for Coca-Cola, McDonald's, The Glenlivet, and Annabelle. I adapted campaigns for CTV, mobile, tablet, and digital signage while keeping each brand's style intact.

At Bizmates Philippines, Inc., I led a team of video editors producing Vox-style infographic videos for the Advanced Program. I also edited documentary-style business learning videos and repurposed long-form content into Reels and Shorts.

I redesigned the editing workflow at Bizmates Philippines, Inc., cutting project timelines by about 30% while keeping quality consistent across the series. At Pipsticks, I wrote and edited short-form Meta and TikTok ads and kept campaign and social assets on-brand.

Across freelance work and roles at Mokuteki, LLC and Sim One · Superstore Inc., I delivered brand identities, client websites, and print and digital design. I also run Hobby Works, a trading-card-game retail business, and use an AI-assisted production pipeline for creative work.

Experience

Work history, roles, and key accomplishments

PI

Multimedia Designer

Pipsticks

Feb 2024 - Sep 2026 (2 years 7 months)

Wrote and edited short-form Meta and TikTok ads for a direct-to-consumer sticker and stationery brand, including a founder-led brand ad. Kept campaign and social assets on-brand across every channel and ad format.

Education

Degrees, certifications, and relevant coursework

UD

University of Perpetual Help System DALTA

Bachelor of Science, Accounting Technology

Bachelor of Science in Accounting Technology from the University of Perpetual Help System DALTA.

Udemy logoUD

Udemy

Project Management (Traditional & Agile), Project Management

Completed professional development courses in project management, Figma UI/UX design, UX design, and social media marketing strategy.

Udemy logoUD

Udemy

Social Media Marketing Strategy, Social Media Marketing

Completed professional development courses in project management, Figma UI/UX design, UX design, and social media marketing strategy.

Udemy logoUD

Udemy

Figma UI/UX Design Essentials, UI/UX Design

Completed professional development courses in project management, Figma UI/UX design, UX design, and social media marketing strategy.

Udemy logoUD

Udemy

UX Design & User Experience, UX Design

Completed professional development courses in project management, Figma UI/UX design, UX design, and social media marketing strategy.

Tech stack

Software and tools used professionally

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