Francesca Cerutti

At Generali Italia, I design scalable email templates using the Grid Design System and develop reusable UI components for marketing and transactional communications. I also support concept exploration for AI-powered digital experiences alongside multidisciplinary teams.

I've created visual materials and video content for Politecnico di Milano's International Mobility Unit, handling work from filming through editing for university events and communication initiatives.

My work also includes fashion advertising campaigns, food-brand social content, visual identity design, and photojournalistic coverage of Milan Design Week for Fuorisalone.it. For PdiPigna and Politecnico di Milano, I studied Gio Ponti's work and designed patterns for the PdiPigna stationery line.

I'm completing a Master's degree in Communication Design at Politecnico di Milano after graduating with 110 cum laude. I'm particularly interested in brand design and UX/UI design, and I bring a passion for visual arts, photography, and travel to my creative work.