Francella Zeledón

Designed responsive web landing page layouts, digital banners, and presentation decks following strict brand guidelines. Produced digital and print assets for events, conferences, and local promotions, ensuring correct resolution, bleeds, and specs.

Executed high-volume digital campaign assets in Figma, including landing page graphics, lifecycle emails, and paid social ads. Built multiple ad creative variants for A/B testing on Meta and Google Ads, iterating designs based on CPL and performance metrics.

Produced multi-channel visual assets, public relations collateral, and promotional print materials within established brand systems. Adapted master brand guidelines across local community campaigns, regional event signage, and digital publications.

Delivered end-to-end design execution for corporate client marketing requests, covering web banners, social ads, and email templates. Applied strong typography, grid systems, and color theory to adapt core brand identity guidelines across diverse digital channels.

Bachelor of Arts in Marketing and Advertising from Universidad Americana.

Bachelor of Arts in Design and Visual Communication from Universidad Americana.