Fouzia Ahmed

I am a user-centered UX designer with 3+ years of experience transforming research insights into intuitive digital experiences for web and mobile. I lead UX research, usability testing, information architecture, and content strategy to create structured user journeys that support business objectives.

I have led design and research for multiple products, contributing to projects for government and enterprise clients, and was part of teams that produced award-recognized work. My recent work includes redesigns for nutraceutical B2B platforms and corporate e-commerce sites, alongside ongoing UX research initiatives.

I build wireframes, flows, prototypes, and design systems using tools like Figma, Adobe XD, Miro, and FigJam, and collaborate closely with developers and stakeholders to ensure accessibility and implementation fidelity. I also contribute to SEO-optimized pages and UX writing to balance discoverability with seamless user experience.

I am motivated by solving complex interaction problems through research-driven design and continuous collaboration, and I bring a practical focus on usability, accessibility, and measurable product impact.