FPFlorence Paul
@florencepaul
Social media content creator specializing in video storytelling, influencer campaigns, and analytics.
IndiaWhat I'm looking for
I am a social media content creator with hands-on experience producing campaign and celebrity-led content, planning shoots, and editing social-first videos that drive engagement and visibility.
At AmorePacific I strategized and produced digital content across four brands, executed content for high-profile product launches and live events, and trained retail staff with product education decks while monitoring performance analytics to optimize reach.
Earlier clinical roles in ophthalmology strengthened my attention to detail and communication skills through patient education, diagnostic testing, and collaborative care—skills I apply to audience research, influencer collaboration, and brand storytelling.
Experience
Work history, roles, and key accomplishments
Social Media Content Creator
AmorePacific
Aug 2023 - Sep 2024 (1 year 1 month)
Strategized and produced digital and celebrity-led campaigns for four brands, planned and edited social-first content (Reels, stories, posts) and executed live event and in-store activation coverage to boost engagement and visibility.
Social Media Strategist
Dr. Shroff Charity Eye Hospital
Aug 2021 - Jan 2023 (1 year 5 months)
Developed social media strategy and performance analytics, led brand storytelling and influencer collaborations to increase outreach while supporting visual health communications.
Optometry Clinician
Prabhu Netralya
Mar 2022 - Sep 2022 (6 months)
Conducted comprehensive eye exams, refractions, diagnostic testing, and patient education, and assisted in diagnosis and pre/post-operative ophthalmic care.
Education
Degrees, certifications, and relevant coursework
SUSushant University
Bachelor's in Optometry, Optometry
2018 - 2022
Activities and societies: Clinical rotations and practical training including visual acuity, refraction, and diagnostic testing.
Completed a Bachelor's degree in Optometry with clinical training and coursework in vision assessment and ocular health from 2018 to 2022.
Availability
Location
IndiaAuthorized to work in
Job categories
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