At Kiwi.com, I use mixed-methods research to shape product direction from early concept through post-launch optimization. My research helped deliver a 6.8% conversion lift and €3.5M in annual development cost savings.
As an independent research and product consultant at Simplifi, I worked with U.S. and European clients on user research, product analysis, and UX reviews. My background includes a PhD in psychology and behavioral research at UC Louvain, Oxford University, and Institute of Social Sciences Ivo Pilar.
