@feryalerkoak
Senior Business Analyst at Trendyol, driving seller-focused AI initiatives that increased product visibility 5.2x.
TurkeyAt Trendyol, I led seller-focused product initiatives that increased new seller activation by 29%. I also drove AI-enabled solutions and workflow automation, helping sellers achieve 5.2x greater product visibility.
Previously at Trendyol and Jotform, I used user research and performance insights to shape product improvements. My research at Trendyol improved process completion by 22 percentage points, and I defined roadmaps for more than 10 products.
Work history, roles, and key accomplishments
Led seller-focused product initiatives to improve operational efficiency, growth, and profitability, resulting in a 29% increase in new seller activation. Drove AI-enabled solutions and workflow automation across seller operations, enabling 5.2x greater product visibility.
Increased new-seller engagement by 3x by monitoring product performance and key metrics, identifying improvement opportunities, and translating insights into product initiatives. Defined product vision, strategy, and roadmaps for 10+ products.
Conducted qualitative and quantitative research, including usability testing, surveys, A/B testing, and ethnographic studies, to identify user needs and product opportunities. Improved process completion by 22pp.
Conducted qualitative and quantitative research including usability testing, surveys, A/B testing, and ethnographic studies to identify user needs, pain points, and product opportunities. Translated user insights and behavioral data into product and UX improvements.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Sociology
2015 - 2020
Grade: 3.3/4.00
Activities and societies: METU Radio Society, Member of Top Board
B.A. in Sociology (English) from Middle East Technical University, completed in 2020 with a GPA of 3.3/4.00.
Software and tools used professionally
TurkeyYou can contact Feryal and 90k+ other talented remote workers on Himalayas.
Message FeryalSign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
Join the remote work revolution
Himalayas is the best remote job board. Join over 250,000+ job seekers finding remote jobs at top companies worldwide.
osama riyadh
Business Analyst & Data Analyst, Freelance/Self employed
Melek Moripek
Business Analyst, Passenger Information Systems
Demetnur Erkoyuncu
Business Analyst, Freelance
Ayşegül Ateş
Kıdemli İş Analisti, Fuzul Holding
Şükrü Furkan ONAY
Computer Engineer, Istanbul Esenyurt University
Dilara Dereci
Project Manager / QA & Product Operations, Humanas Technology A.S.
Niloofar Salarzaei
Product Manager, GP Group, LastFloors
Salar Sardary User
Head of Product, Sepanta AI
Abide User
İş Analisti, Garanti Teknoloji
mutlu şakar
Product Manager, Inodash