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Fernando Gonzalez

@fernandogonzalez4

Finance Director at Fidelity Investments who established Stock Plan Services lifetime-value metrics and developed a phone-routing strategy generating over $1M.

United States
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At Fidelity Investments, I direct financial planning and capacity modeling across a 9,300-associate client servicing organization. I also serve as a finance partner to the Stock Plan Services Executive Leadership Team, analyzing participant economics and lifetime customer value.

I presented Stock Plan Services lifetime-value frameworks to more than 50 enterprise executives, establishing baseline metrics used in routing, marketing, and client engagement strategies. I also architected a phone-routing strategy for approximately 6 million clients that generated over $1 million in incremental revenue.

Earlier at Fidelity, I built a roughly $50 million-revenue deferred compensation P&L and developed acquisition-pricing models for Shoobx. Before Fidelity, I directed a 50-person team on a refinery demolition project and co-designed the TC36000 V2 pedestal crane.

Experience

Work history, roles, and key accomplishments

Fidelity Investments logoFI
Current

Director, Fidelity Brokerage Client Services

Jan 2025 - Present (1 year 9 months)

Directs head-count allocation, capacity modeling, operating budgets, and multi-year financial planning across a 9,300-associate client servicing organization. Serves as key finance partner on the Stock Plan Services Executive Leadership Team, providing data-driven analytics on customer economics.

Fidelity Investments logoFI

Senior Manager, Workplace Investing Decision Support & Analytics

Jan 2023 - Jan 2025 (2 years)

Built and managed the ~$50M-revenue NQ deferred compensation P&L, ran sales-plan scenario analysis, and redesigned fee schedules from peer benchmarking. Partnered with technology teams to build business cases for investments and analyzed DB plan profitability drivers.

DR

Major Projects and Design

DeepSouth Crane & Rigging

Jan 2017 - Dec 2019 (2 years 11 months)

Directed a 50-person cross-functional team on a $25M international refinery demolition project, delivering zero-incident completion ahead of schedule. Co-designed the TC36000 V2 pedestal crane and executed full financial and operational planning for an international turnaround project.

DR

Project Engineer, Project Management and Support

DeepSouth Crane & Rigging

Jan 2014 - Dec 2016 (2 years 11 months)

Provided project management and support for heavy lift and transportation projects.

Education

Degrees, certifications, and relevant coursework

Vanderbilt University logoVU

Vanderbilt University

Master of Business Administration, Finance

Activities and societies: Richmond Scholar (100% tuition)

Master of Business Administration with a specialization in Finance, completed in May 2021. Recognized as a Richmond Scholar with a 100% tuition scholarship.

Auburn University logoAU

Auburn University

Bachelor of Science, Civil Engineering

Bachelor of Science in Civil Engineering, completed in 2013.

Tech stack

Software and tools used professionally

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