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Federico Salvatore

@federicosalvatore

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I build scalable brand systems and digital experiences for luxury, retail, tech, and e-commerce brands.

Italy

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What I'm looking for

I'm open to relocation and looking to build scalable brand systems, digital experiences, and clear visual storytelling with marketing, product, development, and leadership teams.

I design and evolve scalable B2B and B2C brand identities, visual systems, and communication assets as an independent consultant in Milan.

I've built brand systems, Figma libraries, reusable templates, and digital marketing communications for clients including Callmewine, Gruppo Autotorino, Bulgari, Loro Piana, Gucci, Vodafone, and Vinitaly.

I also founded Wazleft, an independent editorial project where I explore aesthetics, fashion, and consumer behaviour through research, storytelling, visual communication, and creative direction.

Experience

Work history, roles, and key accomplishments

Current

Founder & Editor

Current

Wazleft

Nov 2023 - Present (2 years 10 months)

Independent editorial project exploring aesthetics, fashion, and consumer behaviour through research, storytelling, and visual communication. Develop editorial concepts and translate cultural insights into brand storytelling.

Editorial Design visual communication Research Storytelling Brand Strategy

Current

Senior Brand & Communication Designer

Current

Independent Consultant

Nov 2019 - Present (6 years 10 months)

Design and evolve B2B and B2C scalable creative brand identities, visual systems, and communication assets across digital and physical touchpoints. Build and maintain brand systems, Figma libraries, and reusable templates to ensure brand integrity.

Figma Brand Identity Communication Design Digital Marketing Social Media Pitch Decks

Senior UX/UI Designer & Art Director

H-FARM Innovation

Jun 2017 - Dec 2019 (2 years 6 months)

Led visual strategy for global luxury, retail, and tech clients including Bulgari, Loro Piana, and Marchon. Developed scalable brand systems and visual identities across digital products and marketing touchpoints.

UX UI Design Art Direction Brand System Visual Identity Digital Products Marketing

Lead Product & Brand Designer

Greetzly

Mar 2017 - Jun 2017 (3 months)

Defined and maintained the visual identity, interface design, and communication assets for a newly launched Q&A app. Led the design of promotional and marketing materials for Red Nose Day and Sky Uno HD.

Product Design Brand Design Visual Identity Interface Design Marketing Materials

Senior Digital Designer

ExSite Communications Ltd

Sep 2014 - Apr 2017 (2 years 7 months)

Developed brand narratives, visual concepts, and design guidelines. Created and implemented digital-first visual identities and translated complex ideas into compelling visual narratives.

Art Direction Visual Concepts Brand Identity Digital Aesthetics Presentation Design Pitch Decks