Federica Salto

I’m a fashion journalist and author of the newsletter La moda, il sabato mattina. Since May 2020, I’ve been publishing every Saturday on one topic that matters—following it through the power structures behind the industry, the narratives it builds, and the people who make it work, with no advertising and no conflicts of interest.

From Sep 2023 to Dec 2025, I served as Head of Creative Office Communication at Gucci in Milan. In that role, I focused on shaping how creative work is communicated—turning editorial thinking into clear, compelling messages inside a major fashion environment.

Before and alongside that, I’ve held senior editorial positions, including Senior Fashion News Editor at Vogue Italia (Condé Nast Italia) from May 2022 to Sep 2023. I’ve also worked as a freelance Fashion Editor across Rivista Studio, Vogue Italia, and RCS MediaGroup, building experience in fashion news, editorial storytelling, and publication rhythm.

My perspective is shaped by hands-on styling training and real industry support work: I started as a Stylist Assistant (including at Gruppo Mondadori with Grazia) and studied fashion styling at Istituto Marangoni. That mix of creative craft and editorial clarity is what drives my ongoing commitment to storytelling that goes deeper than it looks—and earns trust with standards that don’t cut corners.