Maréchal Emmanuelle

Worked as Consultant at Mysecret Sposa.

Le Bureau Maréchal is an independent consultancy specialising in international brand communication, editorial strategy and commercial storytelling for fashion, luxury and lifestyle businesses.

Drawing on over a decade of experience across international fashion e-commerce, independent brands and emerging businesses, I help companies articulate their identity, communicate across markets and connect

Le Journal Curioso is a newsletter I created to explore fashion, culture, and identity through a multilingual lens.

- Designed editorial strategy and narrative pillars for international, multilingual audience
- Grew organic subscriber base to 1.6K+ without paid advertising
- Manage end-to-end content production: ideation, writing, editing, distribution
- Strengthened

Freelance fashion and culture writer contributing editorial content to international fashion and culture platforms with a focus on representation, identity, and cultural commentary.

Publications include: All The Pretty Birds, GRIOT, Naïfs Magazine, Vogue Italia, The Glam Observer

- Pitch story ideas aligned with each publication's editorial positioning and target audience
- Write long-form artic

Leading international brand positioning and business development for a Made in Puglia bridal brand, operating at the intersection of sales strategy and brand storytelling to connect with global boutiques and retail partners.

- Identify and engage international bridal boutiques, building long-term B2B relationships across Europe and North America
- Develop and adapt brand identity, messaging, and

Worked as Editorial Coordinator at MoonLook.

Worked as Product/Operational Sub-Editor at FARFETCH.

Co-founded and hosted a culturally focused Italian-language podcast exploring Black identities, representation, and lived experiences in Italy, reaching audiences across Italy and the Italian diaspora.

- Designed comprehensive editorial framework, season concepts, and long-term content roadmap
- Researched, selected, and interviewed guests, facilitating meaningful and inclusive conversations on i

Worked closely with the French Translation Manager to ensure all product copy on the French site is in line with MATCHESFASHION tone of voice.
On a daily basis, my role includes:
- editing and approving product copy
- liaising with the translation agency
- Giving weekly feedback to the translation agency
- Conduct audits across the site
- Mentoring junior team members

The Little Black is a written family photo album, a podcast, and a newsletter about the African diaspora in Europe.
The podcast is on Spotify, Soundcloud, and Podbean.

- Integrated old issues of THE EDIT, Net-A-Porter online magazine, in the new CMS
- Transcreated from English to French interviews, fashion, travel and beauty stories in 5 issues of THE EDIT

Defined and executed the brand's digital content strategy across multiple channels, supporting brand growth through consistent storytelling and audience engagement.

- Developed and implemented digital content strategy across Instagram, Facebook, YouTube, and email newsletter
- Created editorial direction for homepage content and newsletter campaigns
- Produced visual and written content aligned w

- Creation and maintenance of a localized style guide for French content
- Trans-creation from English to French of homepages, features, newsletters and headers
- Conception of newsletters and homepage modules targeted to the French market
- Creation of a social media strategy document and management of the French social media accounts
- Liaising with PR, marketing and trade to create loc

Mytheresa introduced me to the world of luxury fashion through digital content.
I wrote product descriptions of luxury items with a journalistic tone for the French market. I was also in charge of proofreading as well as setting the right tone of voice for the brand's audience by performing audits on the site.

Stylight was my first experience working in digital.
During my intenship there I created a blogger's network for the French market linking bloggers and brands through collaborations. On the editorial side, I trans-created content and wrote localized articles for Stylight magazine. I learned the ropes of social media analysis during my time there, pulling out datas and creating reports to help bui