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Fatima Noushad

@fatimanoushad1

Corporate branding and communications professional at UNILEVER who drove a 15% increase in campaign-generated leads year over year.

Saudi Arabia

Message

At UNILEVER, I led marketing strategies and campaigns across Arabia, Turkiye, Bangladesh and Pakistan. My work contributed to a 15% year-over-year increase in campaign-generated leads, and I managed A&M budgets of SAR 3M+.

I used Customer Management Systems to analyze consumer feedback and inform brand improvements. I also created employer marketing content and maintained Tableau and Looker dashboards to track campaign performance.

At EASYPAISA, I executed digital-first campaigns that increased digital reach by 20% through optimized content and influencer collaborations. Earlier, at GROUP M, I developed a six-month social media strategy plan to help increase online sales for Shan Foods in the North American market.

Experience

Work history, roles, and key accomplishments

Assistant Manager – Corporate Branding & Communications

Unilever

Oct 2023 - Apr 2026 (2 years 6 months)

Led development and execution of marketing strategies, translating global brand positioning into high-impact campaigns for the Arabia, Turkiye, Bangladesh and Pakistan region. Managed A&M budgets of SAR 3M+, designed performance dashboards, and collaborated with cross-functional teams to drive integrated marketing initiatives.

Marketing Strategy Brand Management Customer Management Systems Tableau Looker Budget Management Stakeholder Alignment performance reporting Campaign Management Employer Branding

Assistant Manager – Marketing & Communications

ICI Pakistan Limited

Oct 2022 - Jul 2023 (9 months)

Developed and executed integrated marketing and communication strategies to strengthen brand equity and increase market visibility across multiple business units. Led media relations, influencer engagement, and PR initiatives, and managed content calendars and production of print and digital assets.

Marketing Strategy Communication Skills Media Relations Influencer Engagement PR Content Management Market Research Competitive Analysis

Management Trainee – Communications and Brands

Easypaisa

Aug 2021 - Oct 2022 (1 year 2 months)

Executed digital-first campaigns, increasing digital reach by 20% through optimized content and influencer collaborations. Analyzed performance metrics across social and digital platforms to enhance targeting and campaign efficiency.

Digital Marketing Campaign Management Social Media Analytics Content Optimization Influencer Collaboration Performance Analysis

Project Trainee

GroupM

Jan 2021 - May 2021 (4 months)

Developed a 6-month strategy plan to help increase online sales for client Shan Foods in the North American market. Provided a holistic social media approach with platform selection and customized content buckets, and formulated media budget estimates using social media analytics.

Social Media Strategy Media Planning Cost Estimation Facebook Ads Manager Market Analysis