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Fatima Noushad

@fatimanoushad

Digital marketing professional at UNILEVER who ran influencer campaigns across Arabia, Turkey, Bangladesh and Pakistan.

At UNILEVER, I managed end-to-end influencer campaigns across Arabia, Turkey, Bangladesh and Pakistan, from creator selection and negotiations through execution, reporting and optimization.

I developed social-first campaigns for brand launches, promotions and cultural moments, working with Brand, Content, Sales, Finance and agency partners. I also managed creator relationships and campaign delivery across multiple projects.

At ICIPHARMACEUTICALS LIMITED, I led influencer engagement and PR initiatives for a rebranding project across digital platforms. I also developed integrated campaigns and coordinated social and content calendars.

At EASYPAISAFINTECH, I worked on performance marketing campaigns including BNPL and mini-app launches. The BNPL campaign generated a 3% click-to-install conversion from campaign traffic in the subsequent quarter, and campaign optimization improved engagement by 5%.

Experience

Work history, roles, and key accomplishments

Assistant Manager – Digital Marketing & Communications

Unilever

Oct 2023 - Apr 2026 (2 years 6 months)

Owned end-to-end influencer-led campaigns across multiple regions, managed creator relationships, and developed social-first campaigns aligned with brand launches. Managed budgets, evaluated ROI, and designed Tableau and Looker dashboards for performance tracking.

Influencer Marketing Sourcing Creators Influencers Campaign Management Social Media Strategy Budget Management ROI Analysis Tableau Looker Stakeholder Management Agency Management

Assistant Manager – Marketing & Communications

ICI Pharmaceuticals Limited

Oct 2022 - Jul 2023 (9 months)

Led influencer engagement and PR initiatives for a major rebranding project, developed integrated marketing campaigns, and managed social and content calendars.

Influencer Marketing PR Integrated Marketing Content Strategy Social Media Management Audience Analysis Competitive Analysis

Management Trainee – Performance Marketing

Easypaisa Fintech

Aug 2021 - Oct 2022 (1 year 2 months)

Led campaigns for BNPL and mini-app launches, driving app traffic and customer acquisition. Optimized creator selection and content formats, improving engagement by 5% and generating 3% conversion for click-to-install.

Performance Marketing Influencer Marketing Campaign Management Customer Acquisition Conversion Rate Optimization Audience Insights Google Analytics Facebook Ads Manager