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Fatimah Arabambi

@fatimaharabambi

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Results-driven digital marketer and brand strategist translating market research into measurable growth.

Nigeria

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What I'm looking for

I’m looking for a role where I can use data-driven insights, market research, and brand storytelling to drive measurable growth—owning multi-channel campaigns, optimizing funnels and SEO, and collaborating closely with founders to scale brand impact.

I’m a results-driven digital marketer and brand strategist with a strong foundation in market research, brand positioning, and digital ecosystem development. I turn consumer insights into story-led campaigns that improve brand visibility, engagement, and growth.

In client-facing and internal roles, I managed high-volume sales desk operations while maintaining “a record of zero unresolved tickets with[in] a 24-hour window.” I also boosted sales efficiency by implementing a follow-up sequence that converted “40% of cold inquiries into qualified leads,” and increased repeat customer engagement by “50% over a 6-month period.”

I’ve led branding and growth projects across multi-channel ecosystems—building a centralized Linktree navigation funnel, optimizing LinkedIn structures and SEO for an “immediate surge in organic visibility,” and collaborating with founders to translate business goals into scalable digital strategy. From LMS execution using Zoho tools (Zoho CRM/Desk/Books) to DACOU’s “Modern Indigenous” positioning and content series, I focus on measurable outcomes backed by strong brand narrative and team alignment.

Experience

Work history, roles, and key accomplishments

Brand Strategy & Market Research

DACOU

Dec 2025 - Mar 2026 (3 months)

Architected the “Modern Indigenous” brand hook and premium positioning for DACOU, differentiating the brand within the competitive bespoke menswear sector. Led the Style Clinic content series, improving saved posts and organic shares by 10%, implemented a 3-tier social framework, and increased profile visits by 20%.

Market Research Social Media Frameworks Menswear Branding

NYSC CDS Vice President

Ajeromi Ifelodun LG NYSC CDS

May 2025 - Mar 2026 (10 months)

Co-managed a 20-member team to plan and execute high-impact community sanitation initiatives, ensuring efficient resource allocation and task delegation. Supported end-to-end implementation of community-based projects using structured workflows and measurable local impact.

Team Leadership Resource Allocation Task Delegation Impact Measurement

Branding & Marketing Strategist

Allens Inc

Oct 2024 - Feb 2026 (1 year 4 months)

Conducted competitor benchmarking and audience psychographic research to define a unique brand positioning and a year-long strategic marketing roadmap. Built multi-channel content frameworks and campaigns, launched a centralized Linktree ecosystem, optimized LinkedIn/SEO structures, and improved profile engagement by 10%.

Competitive Benchmarking Psychographics Positioning Content Strategy Linktree Ecosystem Building SEO Strategy Social Media Analytics

LMS Executive Intern

Abhyaz

Sep 2025 - Jan 2026 (4 months)

Created structured learning materials for Zoho CRM and Zoho Desk to reduce reliance on external consultations. Authored a Zoho Books demo course, upskilling 60% of interns and ensuring 100% alignment with the company’s brand narrative and execution standards.

Learning Management Systems (LMS)Zoho CRM Zoho Desk Zoho Books Training Development Brand Consistency

Digital Client Engagement

Online Drug Crib

Jun 2025 - Dec 2025 (6 months)

Managed a high-volume sales desk, handling 20+ daily consultations and maintaining a zero-unresolved-ticket record within 24 hours. Implemented a follow-up sequence that converted 40% of cold inquiries into qualified leads and increased repeat customer engagement by 50% over a 6-month period.

Sales Management Lead Qualification Customer Support SLA Management Consultative Selling Customer Relationship Management (CRM)Brand Loyalty Growth