At Shanta Holdings Limited, I research Bangladesh’s luxury real estate market and develop social content strategies for residential and commercial projects. I translate market trends and brand positioning into content directions, creative briefs, and communication recommendations.
I led the development and review of a major commercial projects' brochure, working across copy, layouts, renders, floor plans, typography, and maps through 15+ iterations. I also supported launch and campaign communication and use AI-assisted creative tools to develop and refine visual ideas.
At Madmen Digital, I led strategic planning, brand research, and campaign development for brands including RYZE, Dove, Veet, MGI, Systema, Chef’s Table, and Fresh Happy Nappy. My work included campaign strategies, content series, and communication platforms informed by consumer, category, and cultural insights.
