Farida User

I’m a detail-oriented Data & Business Analyst who transforms complex, raw datasets into clear business intelligence and strategic insights. I bridge data and business operations by designing automated dashboards, performing exploratory analysis, and communicating findings to technical teams and senior stakeholders.

In my dashboard development and reporting work, I’ve designed and deployed multi-page automated Power BI and Tableau dashboards that consolidate KPIs into interactive, real-time performance monitoring. I also create advanced DAX calculations (including month-over-month growth, rolling averages, variance analysis, and profitability ratios) to enable drill-through reporting that executives can act on.

Beyond reporting, I conduct structured business analysis to identify operational inefficiencies and translate them into prioritized recommendations. I collaborate with stakeholders to gather and document business requirements, then deliver insight reports in accessible, business-friendly language.

I strengthen decision-making through rigorous data quality practices—cleaning, transforming, and validating large datasets, and building repeatable workflows to reduce manual effort. I also mentor others in best practices for data handling and visualization, helping create a more data-literate culture.