Daniella Shalom
@daniellashalom
I turn complex data into actionable business insights with SQL and Power BI.
What I'm looking for
I build end-to-end analytics solutions that turn complex data into decisions. In my Maven Market Analytics project, I combined SQL extraction with Power BI visualisation and parameter-driven forecasting to assess underperforming products and pricing strategy.
I also analysed Wide World Importers sales data to uncover revenue leakage and customer churn risk hidden behind 3% year-over-year customer growth. I delivered a Power BI dashboard and SQL-backed analysis that helped prioritise high-value customer retention strategies.
I'm growing from business intelligence into decision intelligence, data science, and AI engineering, backed by SQL, Python, ETL pipelines, data modelling, and clear data storytelling. I don't just report numbers—I find the story behind them and communicate it in a way that drives decisions.
Experience
Work history, roles, and key accomplishments
Data Analyst Intern
Internship Programme
Analysed campaign performance data to identify high-value audience segments, driving improvements in marketing connectivity and engagement strategy. Delivered data-driven recommendations that helped the organisation maximise campaign ROI by surfacing actionable patterns in customer behaviour.
Education
Degrees, certifications, and relevant coursework
University of Benin
Bachelor of Science, Economics and Statistics
Admitted to study Economics and Statistics, reinforcing quantitative and analytical foundations applicable to data science and decision intelligence.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
github.com/prosellaanalystJob categories
Skills
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