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Excelp Ideas

@excelpideas

Data analyst and digital marketer at Onyx of Righteousness, creating platform-specific content while turning data into business insights.

Nigeria

Message

At Onyx of Righteousness, I manage social media accounts across Facebook, TikTok, and WhatsApp, creating platform-specific visual and multimedia content to support lead generation. I also work as a freelance visual content designer for Travelite Travel Agency, where my promotional materials and ad creatives increased travel package bookings by 20%.

At Bliss Analytics, I cleaned and transformed datasets and built and presented more than 15 interactive dashboards, using Power Query and DAX to develop KPIs and recommendations. My experience also includes analyzing social media performance, running Google Ads and Meta campaigns, and creating digital content for brands and audiences.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content Designer

Current

Onyx of Righteousness

Nov 2025 - Present (11 months)

Managed end-to-end social media accounts ensuring brand consistency across Facebook, TikTok, and WhatsApp. Created high-impact visual and multimedia content to boost lead generation and engaged with the audience proactively.

Social Media Management Content Design Facebook TikTok WhatsApp Brand Consistency Lead Generation Audience Engagement

Current

Freelance Visual Content Designer

Current

Travelite Travel Agency

May 2025 - Present (1 year 5 months)

Designed promotional materials and ad creatives that increased travel package bookings by 20%. Created visually appealing graphics that improved audience engagement by 30% across key social platforms.

Graphic Design Ad Creatives Promotional Materials Audience Engagement Lead Generation Brand Awareness

Data Analyst Intern

Bliss Analytics

Mar 2025 - Oct 2025 (7 months)

Cleaned and transformed complex datasets using Excel and Power Query, improving reporting accuracy. Built and presented over 15 interactive dashboards and applied advanced DAX formulas to construct dynamic KPIs.

Data Cleaning Excel Power Query DAX Data Visualization Dashboarding KPI development

Data Analytics Intern

Accenture North America (Forage)

Feb 2025 - May 2025 (3 months)

Analyzed large-scale datasets to uncover insights into social media content trends. Built data models and visualizations to support strategic decisions and delivered comprehensive PowerPoint reports.

Data Analysis Data Modeling Data Visualization PowerPoint Social Media Analytics Strategic Decision Support

Content Strategist & Social Media Manager

Drob Inc.

Nov 2023 - Apr 2025 (1 year 5 months)

Managed Facebook and Instagram presence, improving platform engagement by 35%. Executed targeted Google Ads and Meta campaigns that increased product sales by 15% and tracked key marketing metrics.

Content Strategy Social Media Management Facebook Instagram Google Ads Meta Campaigns Marketing Analytics Audience Research

Digital Marketer & Multimedia Content Creator

KU FM

Apr 2022 - Nov 2023 (1 year 7 months)

Developed and executed collaborative social media strategies, growing audience reach from 15k to 23k followers. Produced high-quality digital content and provided videographic coverage for news and live events.

Digital Marketing Social Media Strategy Content Creation Videography Post production Engagement Analytics

Digital Marketing & Brand Manager

Idoma Oasis

May 2021 - Oct 2022 (1 year 5 months)

Spearheaded corporate branding and established the company's online footprint from the ground up. Built a cohesive brand identity, capturing 20k–35k organic followers within the first year and producing viral content.

Brand Management Digital Marketing Brand Identity Organic Growth Content Creation Viral Marketing

Operations Coordinator

Jumia Nigeria

Jun 2015 - Aug 2018 (3 years 2 months)

Managed reception, logging, and documentation of interstate shipments using ERP software and Excel. Oversaw tracking of intercity courier deliveries and generated KPI operational reports for management.

Operations Management ERP Excel Shipment Tracking Documentation KPI Reporting Customer Service