Etsub Haile
@etsubhaile
I analyze customer insights, offers, and messaging to create clearer marketing content that drives action.
EthiopiaWhat I'm looking for
I’ve analyzed furniture and pest-control businesses to uncover gaps in positioning, offers, customer messaging, and content strategy. I turn those findings into clearer value propositions, storytelling concepts, stronger calls to action, and content flows that move from awareness to offer.
As a digital marketing intern, I research customers, competitors, campaigns, and business goals before developing short-form video scripts and social content ideas for clients across multiple industries. I’m continuing to build my copywriting and marketing skills through real-business analysis, with a focus on helping companies communicate value customers can act on.
Experience
Work history, roles, and key accomplishments
Furniture Brand Positioning & Content Strategy Analysis
Analyzed a furniture business to evaluate its brand positioning, content strategy, offer presentation, and emotional messaging.
Key Findings
• The brand aimed to create emotions such as love, belonging, and family connection, but often communicated these feelings through direct statements rather than experiences and stories.
• Messaging l
Marketing & Messaging Analysis Project
Self Employed
May 2026 - Present (6 months)
Pest Control Marketing & Messaging Analysis
Analyzed a pest control company's social media presence, landing page, offer positioning, and customer messaging to identify conversion opportunities.
Key Findings
• Content struggled to capture attention and build awareness, particularly on short-form platforms.
• Messaging was inconsistent across social channels and website, weakening brand position
Digital Marketing Intern
Digital Marketing Agency
Jan 2026 - Present (10 months)
Researched and wrote short-form video scripts for businesses across multiple industries, including wedding photography, software solutions, online marketing education, technology, events, and physiotherapy. Developed TikTok and social media content ideas based on each business's target audience, service, communication goals, and market context. Conducted research to understand different businesses
Education
Degrees, certifications, and relevant coursework
Hawassa University
Bachelor of Science, Radiologic Technology/Science - Radiographer
Third Year
Tech stack
Software and tools used professionally
Availability
Location
EthiopiaAuthorized to work in
Salary expectations
Social media
Skills
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