Esme User

Develop and execute digital content and social media strategies for businesses across fashion, retail, entertainment, events, lifestyle, and consumer-focused industries.

• Develop social media strategies and content calendars based on brand identity, audience behavior, business objectives, and platform trends.
• Concept, film, edit, and publish short-form video content for Instagram Reels, TikT

• Identified and engaged prospective clients through targeted outreach and market research.
• Developed client relationships and matched businesses with appropriate marketing solutions.
• Collaborated with creative teams to align business development efforts with marketing strategy.
• Supported revenue growth through strategic planning, outreach, and relationship management.

• Corresponded with production team/supply chain overseas through effective spec sheets and garment layouts; negotiated terms, pricing, return-to-vendor agreements, etc
• Managed garment production: creating cutting tickets and purchase orders; communicated with sewing contractors, sample makers, and print vendors
• Collaborated in all design and production meetings, forecasting trends, market,