Open to opportunities

Esha Butt

@eshabutt1

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Creative manager with expertise in digital storytelling and branding.

Germany

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, allowing me to lead impactful campaigns while collaborating with diverse teams.

I am a passionate Creative Manager with extensive experience in directing global advertising campaigns across various digital channels. My role at IODigitalPvt.Ltd. involved leading a talented team of over 10 creatives, where I focused on aligning visual identity with client brand values. I thrive on mentoring my team, conducting performance reviews, and fostering skills development initiatives to ensure we deliver high-quality creative outputs.

Previously, as the Creative Content Marketing Lead at LaureaPeople'sSignatureSdn.Bhd., I developed multi-channel creative concepts tailored for B2B brands in Southeast Asia and North America. My ability to conduct competitive research and consumer analysis has been instrumental in guiding visual language and messaging frameworks. I take pride in my capacity to coordinate cross-border content localization efforts, ensuring cultural sensitivity and engagement across diverse audiences.

Experience

Work history, roles, and key accomplishments

Creative Manager

IODigitalPvt.Ltd.

Sep 2023 - Apr 2025 (1 year 7 months)

Directed the creative development of global advertising campaigns across digital channels, aligning visual identity and tone with client brand values and business objectives. Supervised a team of 10+ creatives including designers, writers, and animators facilitating mentorship, performance reviews, and skills development initiatives.

Creative Direction visual communication Adobe Creative Suite Branding Team Leadership TikTok Instagram

Creative Content Marketing Lead

LaureaPeople'sSignatureSdn.Bhd.

Dec 2022 - Jul 2023 (7 months)

Developed and aligned multi-channel creative concepts for B2B brands in Southeast Asia and North America, tailored to audience insights and buyer journeys. Managed third-party design vendors and internal creative teams to deliver illustrations, branded documents, and marketing visuals on time and within budget.

B2B Marketing Competitive Research Visual Language Messaging Frameworks

Associate Creative Manager

LaureaPeople'sSignatureSdn.Bhd.

Sep 2020 - Aug 2021 (11 months)

Managed creative lifecycle from brief development to post-campaign evaluation for multinational clients in healthcare, retail, and tech. Created impactful campaign concepts in both print and digital formats, focusing on storytelling, brand cohesion, and clear messaging.

Campaigns Print Design Digital Design Storytelling Brand Decks Storyboards Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Georg-August-Universität-Göttingen

MA in English, Language, Literatures, and Cultures, English, Language, Literatures, and Cultures

Currently pursuing a Master of Arts in English, focusing on language, literatures, and cultures. This program deepens understanding of linguistic and literary theories, preparing for advanced research and critical analysis.

Government College University, Lahore

BA (Hons.) in English Literature, English Literature

Completed a Bachelor of Arts with Honors in English Literature. The curriculum provided a comprehensive study of literary works, critical theories, and historical contexts, enhancing analytical and interpretive skills.