Eric Stafford

I’m a results-driven Digital Designer with extensive experience in the apparel and consumer goods industries. I specialize in conceptualizing high-converting creative campaigns and maintaining robust web design systems that protect brand consistency across digital touchpoints.

At Free Fly Apparel, I lead end-to-end digital campaign execution for the DTC platform (homepages, landing pages, and pop-up assets) and I designed and managed a scalable web design system within Figma to support PLP and PDP assets. I also earned a Baymard award for developing a mobile Product Description Page recognized in the top 1%, improving usability and performance—while I continue to modernize and optimize digital experiences end to end. Previously, at Speakman Company, I spearheaded the digital modernization of a 100+ year-old brand’s DTC website and created a suite of marketing assets, from social media content to email campaigns and digital advertisements. I bring that same craft-driven mindset to brand identity and web experiences, including a full brand identity overhaul and website redesign for Virginia Beach Friends School, and I’m grounded in a BFA in Visual Communications from the University of Delaware.