At Paytient, I co-led two rebrands with an external agency, from a brand refresh to a full system spanning logo, typography, color, and messaging. I also built and maintained paytient.com in Webflow, including CMS templates and accessible marketing pages.
I created interactive value and cost-estimate calculators, infographics, and marketing campaigns, and built an AI-enabled creative brief workflow that routes complete briefs into Jira. I also authored DESIGN.md to help teammates produce on-brand work with AI.
Before Paytient, I designed digital and print work at Baptist Health South Florida, including Brand Central, campaign pages, and wayfinding systems. I also founded TeslaCake, LLC, where I create character art and merchandise and designed and developed the brand’s website.
