Open to opportunities

Elsie Ndonga

@elsiendonga

Message

Result-oriented content developer and strategist with over 7 years of expertise.

Kenya

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my content strategy skills while fostering a collaborative and innovative work environment.

I am a senior content developer and strategist with over seven years of experience in creating, executing, and managing digital marketing strategies for various brands and organizations. My proven track record in driving revenue growth through innovative content integration and social media strategies has equipped me with the skills to foster strong relationships with colleagues, executives, and external stakeholders.

Currently, I lead social media and content strategies at Village Market Recreation, where I analyze media coverage and social media analytics to measure campaign success. My previous roles have included designing social media strategies for political shows and spearheading digital marketing strategies for B2B SaaS startups, significantly increasing brand recognition and user acquisition. I am dedicated to staying ahead of digital media trends to achieve organizational goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Developer

Current

Village Market Recreation

Oct 2023 - Present (1 year 7 months)

Currently driving and managing the content and digital marketing strategy for various recreational facilities at Village Market. Responsibilities include analyzing media coverage, executing targeted digital ad campaigns, and coordinating influencer partnerships to enhance brand awareness and revenue.

Content Strategy Social Media Marketing Digital Marketing Analytics SEO Google Analytics Campaign Execution Copywriting Data Analysis Influencer Marketing

Digital Media Consultant

Media Focus on Africa

Jul 2019 - Jul 2023 (3 years 11 months)

Designed and implemented the social media strategy for Kenya's first female-led political show, #MsPresident. Conducted research for compelling campaigns, monitored media engagement metrics, and collaborated with influencers to enhance brand visibility.

Social Media Strategy Campaign Development Content Management Research

Head of Digital Media

Anzili

Nov 2019 - Dec 2021 (2 years 1 month)

Spearheaded the digital marketing strategy for a B2B SaaS startup, significantly increasing brand recognition and user acquisition. Led social media strategy, collaborated with teams, and directed budget allocation for campaign optimization.

Digital Marketing Strategy User Acquisition Social Media Strategy SEO Campaign Optimization Budget Management Performance Metrics Lead Generation

Social Media Manager

Haute Monde

Sep 2018 - Jan 2019 (4 months)

Managed social media marketing for the flagship event, Paint The Run Kenya, focusing on mental health awareness. Developed content calendars, partnered with influencers, and monitored KPIs to enhance campaign performance.

Social Media Marketing KPIs Community Engagement Campaign Strategy

Content Writer

Potentash

Oct 2017 - Jul 2018 (9 months)

Authored high-quality articles on trending topics, ensuring alignment with audience interests and SEO best practices. Conducted interviews and promoted content across social media platforms to boost readership.

Content Writing SEO Interviewing Social Media Strategy Trend Analysis High Quality Content Digital Marketing

Education

Degrees, certifications, and relevant coursework

The Co-operative University of Kenya

Bachelor's Degree in Commerce, Finance

2013 - 2017

Grade: Second Class Upper

Completed a Bachelor's Degree in Commerce with a focus on Finance, achieving a Second Class Upper division. The program provided a comprehensive understanding of financial principles and practices, equipping me with the skills necessary for a successful career in finance and business.