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Eliza Pana

@elizapana

I drive measurable growth through email marketing, SEO, and automation for warm lead nurturing.

Philippines
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What I'm looking for

I’m looking for a role where I can own email marketing and SEO end-to-end, use automation and testing to improve results, and collaborate in a process-driven team that values data, documentation, and measurable growth.

I’m a results-driven Marketing Specialist and Virtual Assistant with 3 years of experience building high-impact email campaigns and SEO initiatives. I focus on nurturing warm leads with content sequencing and technical improvements that translate into measurable organic growth and conversions.

In my current role, I lead email marketing using automated sequences (intro, nurture, and follow-ups) to keep engagement strong every 4–8 weeks. I design and write brand-aligned email copy to improve open rates (25%+) and click-through rates, while monitoring performance and reporting actionable insights.

I also run technical SEO audits and execute quick-win strategies to strengthen keyword rankings and search visibility. My on-page SEO work includes meta-tag optimization, header structuring, and internal linking improvements, plus ongoing management of Google Business Profiles and local listings to increase lead opportunities.

I bring an operator’s mindset: I document comprehensive workflows, processes, and campaign strategies so teams can scale business operations consistently. I’m especially motivated by opportunities where data, automation, and clear measurement help a marketing function move faster and perform better.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

LC

Lady of Lourdes Hospital and Colleges

Bachelor of Science in Business Administration, Marketing Management

2024 -

Pursuing a Bachelor of Science in Business Administration with a major in Marketing Management.

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