Elena Lazuko

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Build and lead a 15-person cross-functional creative production team across 2D and 3D art, motion design, playable development and creative production, including hiring, onboarding, performance management and external vendors.
- Own UA creative production end to end across video, playable and static formats, from creative hypotheses and briefs through production, testing and pe

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

- Developed original creative concepts and marketing directions for 4 client projects in parallel, taking each from first idea to launched campaign.
- Directed 2D/3D artists, animators and copywriters from brief to final asset, pushing execution until the original idea came through clearly, with scope, timelines and budgets on me.
- Pitched concepts directly to clients and defen

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Led production of new animation projects from script to screen
- Distributed tasks among the team and prioritized and provided feedback on existing work
- Guided motion designers in creating, maintaining, improving, documenting, and developing a motion design process and pattern library for reuse
- Participated in brainstorms, ideated and built animatics to illustrate ideas bef

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Created engaging motion graphics and animated content to support ongoing video edits and development projects
- Worked in collaboration with the creative team, to build impactful ads for advertising
- Designed and produced motion graphic templates within brand guidelines to be used and shared with the other team members
- Helped other motion designers work through challenges
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𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Distributed tasks among the team and prioritized and provided feedback on existing work
- Owned the full lifecycle of motion workflow, standardized process with motion designers
- Led brainstorming creative sessions to generate ideas
- Designed and produced motion graphic templates within brand guidelines to be used and shared with the other team members
- Mentored and coached

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Created engaging motion graphics and animated content to promote new applications and games
- Generated ideas and built storyboards and animatics to illustrate ideas before production
- Drove projects from start to finish and worked collaboratively across teams on development and UA
- Created in-app animation and game visual effects, and provided all necessary assets for the de

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Created engaging motion graphics and animated content
- Communicated with production and leads regarding schedules and deadlines
- Created style frames, storyboards, and motion tests.
- Worked in collaboration with the creative team, to build impactful ads for advertising.
- Participated in brainstorms, ideated and built storyboards and animatics to illustrate ideas before pro