At NL Middle East, I designed a Habit Tracker for the wellness platform that brought in 117 new users, and created UX/UI for an interactive e-learning platform focused on acquisition and onboarding.
I led the UAE market launch with a five-person cross-functional team, delivering two e-commerce sites, five landing pages and more than 550 digital assets. Across my product design work, I’ve also designed fintech and crypto products, SaaS dashboards and design systems, using research and usability testing to improve user experiences.

