Effie Osuji

Researching macro and micro trends to create seasonal directions and capsule collection concepts. Designed trend-led prints and graphics across multiple client accounts and brand identities.

Led the Print & Graphics team, defining seasonal creative direction for menswear collections and client presentations, while managing the critical path with product development teams in Turkey and Bangladesh. Managed multiple client and in-house projects, developing trend-led, commercially viable capsule collections.

Created trend-led prints and graphics across multiple client briefs, balancing creative vision with commercial requirements. Conducted trend research and presented seasonal concepts, graphics, and product ideas directly to clients.

Developed trend-driven menswear jersey collections, combining market research, trend forecasting, and commercial awareness to create customer-focused products. Created detailed CAD sketches and tech packs for jersey and knitted categories.

Edited and prepared assets, ensuring brand guidelines consistency across digital and print materials. Created graphic assets and design collateral for marketing, brand, and product communications.

Assisted the design and development of collections, from concept to through to final product. Created CADs, technical sketches, and trend boards, ensuring designs aligned with brand.

Supported menswear woven and outerwear collections, translating seasonal trends into commercial products. Created CADs, tech packs, trend research, and presentation boards across woven categories.

Grade: 1st Honours

Bachelor of Arts with First Class Honours in Fashion Design and Development from London College of Fashion.