Ece Bulak

I’m an Identity & Brand Architect and Founder, working at the intersection of brand strategy, business design, and cultural experience. I help founders, creators, and cultural leaders translate who they are into coherent brands, products, and experiences that resonate in the real world.

I founded 7.15, a premium fitness and lifestyle platform built from the ground up in Istanbul. I integrated physical training environments, digital products, and community-driven experiences into a hybrid brand ecosystem of studio operations, digital training, collaborations, and experiential events.

Through building and operating a real business, I developed a distinctive approach to brand creation that connects identity, narrative, and business structure. My work spans identity & brand architecture, brand narrative, business model design, and experience & community design.

Today I work independently, advising founders and lifestyle brands on identity architecture, narrative strategy, experience design, and business model strategy—especially within movement culture, storytelling, design, and community. I bring entrepreneurial execution and strategic brand thinking into cohesive ventures.