Duygu Ugur

Managed 5,000+ active Amazon listings and Shopify catalogues of 30,000+ SKUs, optimizing product content and coordinating launches. Analyzed sales and ASIN performance to guide assortment and commercial strategy.

Supported a beauty brand's Amazon and Etsy launches, coordinating store setup, listings, and SEO content. Developed multichannel marketing plans and coordinated Shopify merchandising and social content.

Led a 35-person team supporting merchandising across 500+ stores, coordinating seasonal transitions and campaign execution. Created brand guidelines and coordinated rollout with international franchise partners.

Coordinated womenswear merchandising projects across 30+ international stores, guiding regional leads and field teams. Prepared brand guidelines and worked with franchise partners on store execution.

Managed daily operations and a 24-person team, overseeing recruitment, training, and staff coordination. Analyzed sales and inventory reports to guide stock decisions and maintain product availability.

Reported to the CFO, analyzing sales and business data and preparing feasibility studies. Produced annual and five-year sales and budget forecasts, plus weekly, monthly, and annual reports.

Analyzed client needs, markets, and industries to develop marketing action plans and feasibility studies. Developed budgets, financial forecasts, proposals, and presentations to support client decisions.

Coordinated project plans, budgets, and timelines, supporting cost planning, value management, and tendering activities.

Pursued an MBA in International Business, focusing on global business strategies and cross-cultural management.

Completed a Master's in International Business, enhancing expertise in global market analysis and business development.

Earned a Bachelor of Engineering in Civil Engineering, building a strong foundation in engineering principles and project management.