Duaa Batool

Duaa Digital Studio helps eCommerce brands turn store visitors into customers through clear websites and buyer-focused content.

What I do:
• Shopify store setup, theme customisation and product catalogue organisation
• WordPress and WooCommerce website development and support
• SEO product descriptions, category pages and website copy
• Amazon, eBay and Etsy listing content and optimisation
• Web

Worked as Etsy Shop Owner at Self-employed.

Configured complete Shopify stores for UAE-market clients, including theme customisation, product catalogue build-out, shipping rules, tax settings, and payment gateway integration

Optimised product pages for Shopify's search algorithm using SEO-focused titles, tags, alt text, and metafield descriptions to improve discoverability and organic traffic

Set up automated order management workflows

Built and managed an eBay storefront from scratch, developing SEO-optimized product listings, pricing strategy, and category structure for a catalog of 10+ active items

Applied eBay Cassini algorithm best practices to product titles and descriptions, improving organic search placement and increasing click-through rates across categories

Handled end-to-end eCommerce store management, including

Designed and developed custom WordPress websites for international clients across eCommerce, services, and lifestyle verticals, managing projects independently from brief to handover

Built responsive, mobile-first layouts using Elementor and custom CSS, achieving measurable improvements in page load speed and mobile usability scores.

Integrated SEO plugins (Yoast/RankMath), WooCommerce, lead c

Produced 100+ SEO-optimized blog posts, web copy pages, and product descriptions across 2 years for clients in the US and UK markets

Developed keyword-driven content strategies aligned with search intent, consistently targeting first-page Google rankings for client priority terms

Managed editorial calendars for concurrent client accounts, delivering all content within agreed turnaround times w

Produced fashion and lifestyle blog content on a consistent weekly publishing schedule, growing the brand's organic search footprint month over month

Researched and targeted high-traffic, low-competition keywords in the fashion niche, producing articles that attracted both search-driven and returning audiences

Published 20+ SEO-optimized articles per month covering trend analysis, product spot

- Produced SEO blogs, product descriptions, and web content with optimized keywords and meta tags
- Worked with the team to deliver engaging and search-friendly content

Worked as Freelance Blogger at Fiverr.