Doaa ALKHATIB

I’m a Data Analyst with 5+ years’ experience transforming complex datasets into action—building Jupyter notebookable business insights for global organizations. I specialize in turning messy data into clear, decision-ready outputs through exploratory data analysis, predictive modeling, and process automation that improves decision-making efficiency.

In my current role at Al Jazeera Media Network (Remote), I apply the PACE (Plan, Analyze, Construct, Execute) framework to structure projects from problem definition through execution and communication. I develop interactive KPI dashboards in Tableau and Looker Studio, reducing reporting time by 40%, and I analyze audience engagement across Google Analytics, Amplitude, and Brightcove, contributing to a 15% increase in video view-through rates.

Across campaigns and teams, I build and maintain data models to streamline reporting processes and deliver deep-dive analytics on traffic, engagement, and conversion trends. I also optimize content strategy using Emplifi Analytics and A/B testing in Amplitude Experiments, and I bring a strong, practical foundation from my earlier experience as a Junior Data Analyst at Allied Actuarial Consultancy and a part-time Data Analytics Fellow program with Data Science for All by Correlation One.