Dixie Adistya Kirani

I’m a passionate, analytical recent graduate with a business management degree majoring in finance (GPA 3.7). I bring strong critical thinking, detail orientation, and clear communication in English and Indonesian, with German study experience from Goethe Institut-Jakarta.

In my current role as an Ads Quality Rater at Appen, I evaluate the relevance and accuracy of online advertisements based on project guidelines—assessing ad content quality, landing page relevance, and keyword alignment to improve user experience. I apply linguistic and cultural knowledge to ensure localized standards, maintain high accuracy and productivity under daily rating quotas, and provide consistent feedback that supports machine learning algorithms and ad targeting systems. Previously, I worked as a Social Media Evaluator at Lionbridge, conducting audience and trend research to improve content recommendations and user satisfaction, and I also freelanced as an SEO Content Writer where I produced researched, search-engine-optimized articles using keyword research and implementation.