At Rubicon Foundation and Rubicon Skill Development, I manage marketing content and digital communications across institutional programmes, corporate partnerships and digital platforms.
I coordinate beneficiary testimonials, from outreach and conversations to shaping authentic experiences into written and visual content. I also develop success stories, case-study content and programme scripts around partner initiatives.
I plan content calendars for LinkedIn and Instagram and create marketing collateral, including social media creatives, presentations and reports. I work with programme teams and stakeholders to gather information, validate content and coordinate approvals.
I review website and digital communication for content gaps and opportunities to strengthen brand communication and audience experience. My work draws on content strategy, storytelling and digital marketing, supported by tools including Google Analytics 4, Canva and Meta Business Suite.
