At American Express, I developed Taiwan and Japan implementations of Where It Matters Most, translating merchant and transaction insights into scoring, market priorities, and a 23-page Power BI decision product. The work equipped commercial teams with district- and merchant-level priorities and supported rollout across APAC and EMEA markets.
I also supported Taiwan merchant growth targeting through district- and segment-level opportunity analysis. The reported initiative saw increases in Welcome Acceptance, card-member activity, and inbound billings.
As Finance Systems Analyst / Product Owner at American Express, I owned analytics product roadmaps across APAC and EMEA. I consolidated 33 operational reports into seven persona-led Power BI products, reducing report duplication by 79%.
Earlier, at British Telecom (BT) and JOHN WILEY & SONS, I built reporting and self-service analytics products and used funnel and workflow analysis to identify opportunities, including approximately $500K in delayed pipeline revenue and an eight-day reduction in article acceptance-to-online publication turnaround.
