Open to opportunities

Dhina Lalita

@dhinalalita

Message

I am an operations and brand strategist optimizing cross-border logistics and creative operations.

Indonesia

Message

What I'm looking for

I’m seeking an operations or brand-strategy role at a growth-stage company where I can optimize vendor workflows, scale cross-border logistics, and build efficient creative operations; open to relocation across APAC or remote work.

I build efficient operations and aligned brand systems for startups across Japan, Southeast Asia, and APAC, combining hands-on production management and design thinking. I reduced procurement costs by 70% (¥1M to ¥300K), automated workflows with Zoho and Zapier, and scaled recruitment branding that grew LinkedIn engagement 200% and +1,000 followers in four months.

I lead end-to-end vendor, 3PL and production coordination across multi-country teams, and I design fast-turnaround brand work for clients in Japan and Singapore. Multilingual and adaptable, I thrive in growth-stage environments where process optimization, cross-border logistics, and creative operations meet measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Founder and Designer

Current

Colalita Studio

Apr 2024 - Present (1 year 5 months)

Built and delivered brand systems for Japanese and Singaporean clients under tight timelines while overseeing project logistics, scheduling, feedback cycles, and client management to ensure on-time delivery.

Brand Design Client Management Logistics Canva Adobe Illustrator Photoshop InDesign Notion

Operations Manager, SEA & Marketing Lead

HYRE KK

Aug 2023 - Oct 2024 (1 year 2 months)

Cut procurement costs by 70% (¥1M to ¥300K) through global sourcing and renegotiation; automated workflows across SG, PH, MY, and ID to reduce manual load and improved response times, and grew LinkedIn engagement 200% with 1,000+ new followers.

Procurement Sourcing Zoho Zapier Slack Notion LinkedIn Vendor Management

Operations Associate

HYRE KK

Aug 2022 - Jul 2023 (11 months)

Managed onboarding and workflow systems for teams across Singapore, Philippines, Malaysia, and Indonesia and implemented automation using Zoho and Zapier to reduce manual tasks and improve regional coordination.

Onboarding Workflow Automation Zoho Zapier Slack Notion

Production Manager

Grounds Footwear

Sep 2021 - Jun 2022 (9 months)

Managed end-to-end production across four factories in Indonesia and China, coordinated 3PL inbound logistics to meet seasonal delivery schedules, and liaised with C-level and factory teams to maintain quality standards.

Production Management Quality Control 3PL Coordination Inventory Forecasting Vendor Management

Digital Marketing and Social Media Intern

Beyond Childhood

Sep 2020 - Dec 2020 (3 months)

Researched and developed content for a parenting platform with a 6,900+ audience base and supported on-page SEO and digital campaign strategy to improve engagement.

Content Creation Social Media SEO On Page Optimization Google Workspace Audience Research

Education

Degrees, certifications, and relevant coursework

ME Fashion School

Certificate, Design Thinking & Creation

2022 - 2023

Completed a Design Thinking & Creation program from Nov 2022 to Apr 2023.

Ritsumeikan Asia Pacific University

Bachelor of Business Administration, Marketing & Business Administration

2017 - 2021

Activities and societies: Event Manager, Inclusion Week; Tokyo2020 Olympic Language Service Team (JP/EN/ID); Education Mentor for Gandeng Foundation; Japanese Tutor for Passion to Action; Academic Merit Awards; 100% tuition scholarship; JASSO EJU Honor Scholarship; Study Abroad Scholarship.

Completed a Bachelor of Business Administration with a focus on Marketing from Sep 2017 to Sep 2021, earning full tuition scholarship and academic merit recognition.