Looking for a job

Dhanya N

@dhanyan

Marketing analyst at Saima who analyzed five campaigns and built dashboards to uncover audience and product performance trends.

Ireland

Message

What I'm looking for

I'm particularly interested in product marketing, consumer insights, and designing strategies that connect technology to user demands. I want to use analytics and creativity to help businesses understand and engage their customers.

At Saima, I analyzed audience segments and digital content across five campaigns, identifying patterns in audience behavior and content performance to inform marketing decisions.

In my Product Performance Analysis project, I developed an Excel dashboard to track revenue, sales, and campaign effectiveness. I also built an interactive Power BI dashboard to examine taxi revenue, trip patterns, and demand trends.

Experience

Work history, roles, and key accomplishments

Data Analyst Intern

Saima

Jan 2024 - Feb 2024 (1 month)

Analyzed operational and user behavior datasets using Python to identify trends and usage patterns. Created visualizations highlighting country-wise user activity and translated findings into reporting insights.

Python Data Analysis Data Visualization Reporting

Marketing Intern

Saima

Jun 2023 - Dec 2023 (6 months)

Conducted audience segmentation and digital content analysis across five campaigns to identify audience patterns and content performance trends. Presented analytical findings to support data-informed marketing decisions.

Audience Segmentation Digital Content Analytics Campaign Analysis Marketing Analytics